June 13, 2001

Co-operative agreement between eXpanded Media and Vicindo

eXpanded Media and Vicindo have agreed a principal strategic joint venture. The services that both companies offer in the field of interactive marketing and e-business (eXpanded Media) and on the field of database- en direct marketing (Vicindo) are so complementary, that the companies will enter the market together as of 1st July.

"Today on line and off line communications are often considered as separate disciplines, each with their own approach and techniques. But we clearly feel that both activities are growing towards each other and the borderline between worlds is getting thinner. By combining our competences we are able to develop integrated direct marketing strategies, so on- and off-line techniques reinforce each other" says Christian Salez, CEO Vicindo and Gio Canini, CEO eXpanded Media.

Both companies, each, hauling their own competences will further develop the chains of the one-on-one communication flow: data marketing, strategic planning, creative solutions, production and response management.
This joint venture also brings together all the competences for effective Customer Relationship Management (CRM).
eXpanded Media will contribute the business consultancy aspects as well as and implementation for contact strategies and -creations with respect to multi-channel marketing. Vicindo takes care of the necessary support and knowledge in the field of direct one-to-one marketing, the servicing area (e.g. data and data strategy) and provides the product development side (eg. Artis Historia).

Interactive agency eXpanded Media launched its Antwerp based e-marketing division. This business unit is specialized in cross-media interactive marketing communication and is managed by Erwin Jansen. The Leuven division, managed by René Meevis, provides the e-business pillar of the company and remains focus on consultancy and system integration in the domain of CRM, Content en Knowledge Management.

Vicindo is a branch of the Belgian Post Group. Vicindo offers solutions based on direct-and e-marketing. Vicindo's eight business units represent the entire value chain. Vicindo is managed by Christian Salez, CEO and Jan Reusens, CFO.