No matter what organization, the interaction with participants of given processes (e.g. prospects, customers, staff, suppliers, partners citizens, government agencies, etc…) has a major impact on the business. Streamlining this interaction will allow tighter business integration and clear added value for both the organization and its business participants.

It will also facilitate a bottom-line decision making process based on actual and real data. By integrating different (cross company) platforms, the interaction may be performed or controlled by automated processes.

eXpanded Media guides organizations in charting out important interactions with business participants. These interactions may take different approaches, for example:

• presenting specific information, interacting with the partner to full transactional integrations
• applying a client/partner centric view facilitates approaches such as profiling the partner’s lifecycle
• combining the different services and information, tight collaboration through extranet

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